✕Static data — what you see is what you get
✕Manual fixes via IT tickets and spreadsheets
✕No learning loop — same errors repeat
✕Data quality is someone else's problem
✕Corrections lost between refresh cycles
✓Continuous feedback embedded in every workflow
✓Flag and correct data in one click, in context
✓Every correction improves the next decision
✓Everyone owns data quality, together
✓Continuous improvement — accuracy grows over time